A refined narrative, a stronger brand, and an online experience designed for clarity and engagement.
Services
Content Strategy
Brand Design
Web Design & Development
Challenge
INAM has a strong network and mission, but its website didn’t clearly communicate what it does or who it’s for. Confusing structure and messaging led to low engagement and few conversions, with startups not signing up for programs and corporates and investors showing limited interest. New signups were low, and not many people visited the website.
What we did
Redesigned the INAM website from the ground up.
New information architecture and messaging that speaks directly to key audience of startups, corporates, and investors.
Updated the visual identity and brand style combining photography with abstract shapes from INAM’s new logo.
Created custom graphics.
A refreshed visual identity and brand style now bring a modern, cohesive look that reflects INAM’s role as a connector in advanced materials and deep tech innovation.
Visual identity
Style guide
Marketing materials
We transformed INAM’s website into a clear, user-focused platform that speaks directly to startups, corporates, and investors. The new information architecture simplifies navigation and highlights how INAM serves each audience.
Website design
Website build
Copywriting
Increase in website traffic
Increased sign-up rate for programs
Increased volume of enquiries from investors