Bringing clarity to the advanced materials ecosystem
End-to-end redesign of Innovation Network for Advanced Materials communications
Innovation Network for Advanced Materials
Since 2016, INAM (Innovation Network for Advanced Materials) has connected startups, corporations, researchers and investors to accelerate the market entry of new material innovations across industries.
Services
Content Strategy
Brand Design
Web Design & Development
Challenge
INAM has a strong network and mission, but its website didn’t clearly communicate what it does or who it’s for. Confusing structure and messaging led to low engagement and few conversions, with startups not signing up for programs and corporates and investors showing limited interest. New signups were low, and not many people visited the website.
What we did
Redesigned the INAM website from the ground up.
New information architecture and messaging that speaks directly to key audience of startups, corporates, and investors.
Updated the visual identity and brand style combining photography with abstract shapes from INAM’s new logo. Created custom graphics
Bridging the gap between innovation, investment & indsutry
An identity built for trust
A refreshed visual identity and brand style now bring a modern, cohesive look that reflects INAM’s role as a connector in advanced materials and deep tech innovation.
Visual identity
Style guide
Marketing materials
A design that now speaks to the core audiences
We transformed INAM’s website into a clear, user-focused platform that speaks directly to startups, corporates, and investors. The new information architecture simplifies navigation and highlights how INAM serves each audience.
Website design
Website build
Copywriting
+50%
Increase in website traffic
Sign-ups
Increased sign-up rate for programs
Enquiries
Increased volume of enquiries from investors